Most residential customers shop through independent design boutiques like Maker & Moss or large online platforms like Amara and Sediarreda .
Ethnicraft stores are designed to be "homes away from home." The visual merchandising focuses on "vignettes"—complete room setups that inspire customers. Staff are trained as consultants rather than salespeople, offering advice on interior design and wood maintenance.
By shopping at Ethnicraft, you're not only acquiring beautiful and unique pieces for your home, but also supporting fair trade practices and contributing to the economic empowerment of artisans and their communities.