PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Upon release, Eyes Wide Shut polarized critics. Some found it ponderous, while others hailed it as a masterpiece. Over the decades, critical re-evaluation has been highly positive. It is now viewed as a profound study of human psychology and a fitting swan song for Kubrick’s career. The film is frequently analyzed for its symbolism regarding elite power structures and the nature of desire.
Psychological Drama / Mystery Thriller Director: Stanley Kubrick Starring: Tom Cruise, Nicole Kidman Release Date: July 16, 1999 eye wide shut
He recognized no one. That was the point. Upon release, Eyes Wide Shut polarized critics
He whispered it. The slot closed. Bolts turned. It is now viewed as a profound study
Released in 1999, is the enigmatic final masterpiece of director Stanley Kubrick , who passed away just days after showing a final cut to the studio. The film is a psychological odyssey that explores the darker, often unacknowledged undercurrents of marriage, desire, and power. Plot and Narrative Structure
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
