This strategy aims to bridge the gap between traditional television viewers and the younger digital demographic.
Despite accusations of bias and "imitated journalism" from critics, Imedi consistently maintains the highest ratings in Georgia , with management citing the trust of the Georgian people as their primary value. Quick Facts Founded 2001 (First broadcast in 2003) Current Owner Irakli Rukhadze Headquarters Tbilisi, Georgia Programming News (Kronika), political talk shows, and entertainment imedi tv
Under its current leadership, Imedi TV is widely viewed as a "government mouthpiece". Its owner has stated that the channel's mission is to prevent the return of the opposition United National Movement (UNM) to power. This strategy aims to bridge the gap between