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Driven by Salman Khan and South Indian remakes, this period saw the return of the "masala" film but with higher scale and marketing budgets. The benchmark for success became the "100 Crore Club" (1 billion rupees).
The "Angry Young Man" trope of the 70s and the "Lover Boy" of the 90s gave way to complex masculinity. bollywood movies after 2000
The arrival of Netflix, Amazon Prime, and Disney+ Hotstar post-2015 changed the game. Talent from the web series world ( Sacred Games , Mirzapur ) migrated to films, and films that were too niche for theaters found massive audiences on OTT platforms. Driven by Salman Khan and South Indian remakes,
