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One thing is clear: in an age of overwhelming digital abundance, favorites are not a luxury. They are a necessity. They are the small, deliberate acts of selection that turn Google’s vast index into your personal web.

As AI deepens across Google, favorites will evolve. We may see predictive favoriting—Google suggesting you star something based on your habits. Or cross-app favorites: a heart in Maps could add related photos in Photos or a document in Drive about that location. Already, Google’s “Collections” feature in the Google app blends favorites from Search, Maps, and News.

Time-based favorites. You can “follow” a place and get future updates, but more importantly, your favorites help Google’s algorithm suggest similar spots you might love. Each favorite refines your local discovery engine.

When you search for something on mobile (e.g., "Best pizza Chicago" or "How to bake sourdough"), you will see a specific result. At the bottom of that result snippet, or inside the "three dots" menu, there is often a Bookmark or Star icon.