The proliferation of automatic completers poses a threat to the validity of market research. When companies make multimillion-dollar decisions based on consumer data, they rely on the data being authentic.
: Bots often complete surveys too quickly. Platforms track "velocity" and flag any user who finishes a 10-minute survey in 30 seconds. The Ethics of Automation automatic survey completer
The proliferation of automatic completers poses a threat to the validity of market research. When companies make multimillion-dollar decisions based on consumer data, they rely on the data being authentic.
: Bots often complete surveys too quickly. Platforms track "velocity" and flag any user who finishes a 10-minute survey in 30 seconds. The Ethics of Automation