Codec: .prores

Not all ProRes files are created equal. Apple developed a family of codecs to balance file size against image fidelity. Here is the hierarchy, from smallest to largest:

Have you ever tried to scrub through a timeline of H.264 footage? The playhead lags, the image stutters, and you see a jumbled mess of pixels. That is because the computer is frantically trying to calculate the frames. .prores codec

If ProRes is so great, why doesn't everyone shoot and deliver in it? Not all ProRes files are created equal

In the modern era of computing, storage is cheaper than ever, but time is expensive. ProRes is an investment in speed. It streamlines the editing process, eliminates rendering lag, and ensures that the color you see in the camera is the color you see on the export. The playhead lags, the image stutters, and you

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