Whiteboard Animations Link

Whiteboard videos cannot jump cut like traditional video. The hand must move continuously from one scene to the next. This is called "morphing." A dollar sign morphs into a heart; a graph morphs into a staircase. This visual flow mimics the logical flow of an argument.

With HTML5 players, future whiteboard videos will be pause-able. A viewer can pause the video, click on a drawn object (like a price tag or a feature list), and be taken to a checkout page or a deep-dive article. whiteboard animations