Ansoff 💫 💎

| Strategy | Question to ask | Risk level | | :--- | :--- | :--- | | | “Can we sell more of this to the same people?” | ★☆☆ | | Product Development | “What new thing would our current fans love?” | ★★☆ | | Market Development | “Who else would buy what we already make?” | ★★☆ | | Diversification | “Are we ready to start a new business from scratch?” | ★★★ |

Are you analyzing the entire company or just one product line? The matrix is best applied to specific business units rather than a broad conglomerate. ansoff

Developed by Igor Ansoff in 1957, this matrix helps businesses decide by weighing the risk of selling existing or new products in existing or new markets. | Strategy | Question to ask | Risk