| Metric | Why It Matters | Target Benchmarks (first 48 h) | |--------|----------------|-------------------------------| | | Shows if the hook holds attention. | > 30 % on TikTok, > 45 % on Reels. | | Engagement rate (likes + comments + shares / total views) | Signals algorithmic favorability. | > 10 % on short‑form, > 5 % on YouTube Shorts. | | Retention spikes | Identify exact moments where viewers replay or drop. | Aim for at least one replay spike > 5 % of viewers. | | Follower growth | Indicates how well content converts viewers to fans. | +5–10 % net growth per viral post. | | Click‑through to link | Measures CTA effectiveness (e.g., link in bio). | > 2 % on Instagram, > 1 % on TikTok. |