Plma International Council -

Monitors packaging innovations focused on plastic reduction and circular economy compliance. Professional Development and Education

“For 40 years, PLMA has been the voice of private label. But today, the market is global… and complex. Introducing the . A new body of 24 industry leaders—from Carrefour to Amazon, from Aldi to Alibaba. We are not here to copy national brands. We are here to out-innovate them. From sustainable sourcing to AI-driven product creation, the Council sets the roadmap. Join us in Chicago this November. The future of retail is store brands—built globally, sold locally.” plma international council

Gone are the days when private label simply meant "generic" or "cheaper alternative." Today, store brands represent a massive slice of the market pie—in many European countries accounting for over 40% of retail sales, with rapid growth seen across North America and emerging markets in Asia and Latin America. Introducing the