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For this track, will.i.am reunited with Swedish production powerhouse Steve Angello. The two had previously collaborated on the Black Eyed Peas' track "The Best One Yet (The Boy)." Angello, one-third of the legendary Swedish House Mafia, brought the "big room" sound—thumping kicks and soaring synths—that defined the era.
The release of "This Is Love" was not without turbulence. The album it was meant to promote, #willpower , suffered massive leaks. Songs intended for the record surfaced online months before the official release, forcing will.i.am to scrap earlier versions and restructure the entire project. will i am thatpower
The imagery was dystopian yet optimistic. will.i.am, dressed in his trademark futuristic streetwear, moves through the rain, immune to the elements. Eva Simons appears like a cyberpunk diva, her hair styled in sharp angles, delivering her lines with an intensity that matched the thumping bass. The video stripped away the opulence typical of hip-hop videos of that era—no gold chains or mansions. Instead, it focused on raw emotion and urban isolation, suggesting that "love" (and music) is the only thing that survives in a cold, digital world. For this track, will
Released as the third single from his fourth studio album, , will.i.am’s "#thatPOWER" (stylized as #thatPOWER) featuring Justin Bieber became a definitive pop-EDM anthem of the early 2010s. Combining futuristic themes, high-energy club beats, and a high-profile collaboration, the track solidified will.i.am's reputation for merging music with cutting-edge technology. The Story Behind the Collaboration The album it was meant to promote, #willpower
One of the most fascinating aspects of the song’s history is its featured vocalist, Eva Simons. Simons was a Dutch singer-songwriter known for her piercing, operatic vocal range and striking presence (often characterized by her eccentric, high-fashion hairstyles).
Released in 2013 as part of will.i.am’s album , “That Power” is an uplifting electronic pop anthem that blends motivational lyrics with a driving beat. The track features a young Justin Bieber on the chorus, delivering a simple but powerful message about inner strength and self-belief.
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