Facebook Boost Like -

| Feature | Boost Post | Ads Manager (Page Likes Campaign) | | :--- | :--- | :--- | | | Engagement on a specific post | Direct Page Follower acquisition | | Placement | Primarily Facebook Feed (Desktop & Mobile) | Automatic (Feed, Messenger, Instagram) or Custom | | Ad Format | The organic post itself | Dedicated "Page Like" ad unit (Image/Carousel) | | Cost Efficiency | Moderate to Low | High (Optimized for cheapest likes) | | Learning Curve | Low | High | | Optimization | Optimized for Post Engagement/Profile Visits | Optimized specifically for Page Likes |