Actors describe the experience as “emotional boot camp.” Mohan Das, star of Salt, Lime, Ashes , once said: “Prashanth doesn’t direct you. He just removes everything that is not you.”

Detractors call Prashanth Films “slow cinema for people who confuse boredom with depth.” A notorious Film Companion op-ed accused the studio of “aesthetic gentrification,” arguing that its long takes and rural settings romanticize poverty for cosmopolitan viewers.

His next major project is a courtroom drama directed by his father, Thiagarajan. The film explores legal complexities surrounding the POCSO Act and is expected to feature music by G.V. Prakash Kumar . The Cinematic Universe of Prashanth Neel

When asked why he continues making films that most people will not watch, Arvind Prashanth—who has never been photographed without his left hand in his pocket—replied:

That quote now hangs on the wall of the Coonoor warehouse. Below it, in smaller type, is the studio’s internal motto: “Faster is not deeper.”