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The last decade has witnessed a "New Wave" (often called Puthu Tharangam ), driven by OTT platforms. Filmmakers like Lijo Jose Pellissery ( Jallikattu , 2019; Churuli , 2021) have pushed into magical realism and psychedelic horror, rooted entirely in Keralite folk traditions. Jallikattu is a frenetic, single-minded chase for a bull, but it is a metaphor for the insatiable, primal hunger of mankind, using the visual and rhythmic vocabulary of a Kerala village festival.

In the early 2010s, a "New Generation" movement emerged to revitalize the industry after a period of commercial stagnation. This wave moved away from the "superstar system" dominated by veterans like and Mohanlal , prioritizing grounded scripts and ensemble casts. mallu breast

Before analysing the cinema, one must grasp the distinctiveness of Kerala. Often dubbed “God’s Own Country,” its unique culture stems from several historical anomalies: The last decade has witnessed a "New Wave"