The single was released as a physical CD and cassette in September 1997, with all proceeds (estimated £55 million) going to the Diana, Princess of Wales Memorial Fund. This direct-to-charity model bypassed typical profit motives and encouraged fans to purchase multiple copies. Practical insight for today’s artists: While streaming dominates, tying a release to a transparent philanthropic cause can drive intentional purchases (e.g., vinyl, digital downloads) and bypass streaming’s low per-play revenue.