: To appeal to a broader audience, the app introduced a 2.0 version with a "censor" filter , allowing users to block adult content for family viewing.
The surge in Ullu's popularity can be traced back to the post-pandemic era, where a shift in visual culture saw audiences moving away from traditional family television toward more personalized, "unfiltered" digital experiences. Unlike mainstream giants like Netflix or Amazon Prime, Ullu focuses on gritty, low-budget storytelling that often explores taboo subjects or rural Indian life. Key Series and Evolving Genres ulluweb series new
This series became a breakout hit and is often the face of the platform. It stars Hiral Radadiya and revolves around a woman who narrates stories to people over the phone. It blends comedy, drama, and boldness seamlessly. : To appeal to a broader audience, the app introduced a 2
remain the backbone of the platform, consistently ranking as its most-watched content due to their short-form, episodic nature. Key Series and Evolving Genres This series became
Another anthology series where the central theme usually revolves around events happening on a bed (hence the name "Palang Tod" or "Bed Breaker"). It is known for high drama and intense scenes.