In 2026, we may look back at the “Like” button the way we look at a fax machine: once essential, now eccentric. The zero movement suggests that the most radical digital act today is not adding another app—but taking one away until you reach zero.

funneled users into a controlled environment, limiting their access to the diverse, open web. 4. Transition to Free Basics

Facebook (now Meta) had three primary strategic goals for this initiative: