Gone are the days of the $50,000 studio setup. The biggest stars today film on their iPhones in messy kitchens or parked cars. The grainier the footage, the more trustworthy the advice. This "raw-dogging" of content has created a new genre of entertainment: the unproduced spectacle . We watch strangers return Amazon hauls, cook dinner in real-time, or simply ramble about their anxiety for 45 minutes. It is boring. It is hypnotic. It is television for the soul.
A comprehensive guide to creating, managing, and growing a brand.
In Lifestyle and Entertainment, The internet can tell if you are faking enthusiasm. If you don't love the product you are promoting, or the video you are making, the audience will feel it. Successful big video creators build a parasocial relationship—the viewer feels like they are friends with the creator. Nurture that friendship.
Gone are the days of the $50,000 studio setup. The biggest stars today film on their iPhones in messy kitchens or parked cars. The grainier the footage, the more trustworthy the advice. This "raw-dogging" of content has created a new genre of entertainment: the unproduced spectacle . We watch strangers return Amazon hauls, cook dinner in real-time, or simply ramble about their anxiety for 45 minutes. It is boring. It is hypnotic. It is television for the soul.
A comprehensive guide to creating, managing, and growing a brand. big titsvideo
In Lifestyle and Entertainment, The internet can tell if you are faking enthusiasm. If you don't love the product you are promoting, or the video you are making, the audience will feel it. Successful big video creators build a parasocial relationship—the viewer feels like they are friends with the creator. Nurture that friendship. Gone are the days of the $50,000 studio setup