Matomo Utm Parameter

One day, Emma's team launched a new marketing campaign across various channels, including social media, email, and paid advertising. To measure the campaign's performance, they used UTM parameters – specifically, utm_source , utm_medium , utm_campaign , utm_content , and utm_term . These parameters allowed Matomo to identify the source, medium, campaign, content, and term associated with each visitor.

: Use clear, lowercase names without spaces (e.g., use summer_sale instead of Summer Sale ). matomo utm parameter

Emma turned to Matomo's robust reporting features for answers. She naviged to the "Acquisition" section, where she found a detailed breakdown of the UTM parameters. Matomo had automatically created reports based on the UTM data, providing Emma with a clear picture of the campaign's performance. One day, Emma's team launched a new marketing

Last updated: 2025