The catalog business officially launched in , marking a critical shift from the company's 1948 roots as a regional brush trader.

: Over decades, the range expanded from simple overalls to technical gear including chainsaw-protection trousers, safety boots with BOA® fit systems , and high-visibility clothing. 2. What’s Inside: The Modern Product Range

The serves as the definitive guide to high-performance workwear, safety gear, and industrial tools from Europe’s leading professional apparel brand. Originally founded in 1948 by Engelbert Strauss in Biebergemünd, Germany, the company transitioned from a family broom-making business into a global workwear powerhouse managed by the third and fourth generations of the Strauss family. Core Product Categories