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Addis Lisan remains a key player in the Ethiopian media landscape. Its longevity is a testament to its management's ability to navigate political minefields while remaining relevant to readers. Addis Lisan remains a key player in the
The newspaper is owned and managed by Media and Communication Center (MCC). The founder and General Manager is Fitsum Zeab. Under his leadership, the paper has grown from a small circulation weekly to one of the more recognizable brands in the private print sector. Unlike some outlets that are perceived as overt mouthpieces for specific political parties, Addis Lisan has generally attempted to position itself as an independent, business-oriented publication. The founder and General Manager is Fitsum Zeab
However, to view Addis Lisan solely as a tool of top-down propaganda would be reductive. It also inadvertently became a space for the nascent Ethiopian intelligentsia to engage with ideas of progress, duty, and identity. The newspaper’s pages, while tightly controlled, offered opportunities for educated Ethiopians—graduates of the new Tafari Makonnen School or returnees from abroad—to debate issues such as the abolition of slavery, the role of foreign advisors, and the need for administrative reform. This created a dynamic tension: the Emperor used the newspaper to consolidate his power, but the very discourse of modernity he promoted encouraged a generation of thinkers who would eventually critique the absolutism of the very system Addis Lisan celebrated. The "new language" was thus a double-edged sword, fostering loyalty to the throne while also planting the seeds of future political critique.
The political transition under Prime Minister Abiy Ahmed initially brought a wave of optimism and media reform. However, following the outbreak of conflict in the Tigray region and subsequent internal strife, the media environment tightened again. Internet shutdowns and the revocation of media licenses have created a climate of self-censorship. Addis Lisan has continued to operate during this period, maintaining a careful balance between reporting the news and adhering to the sensitive political climate.