Importance Of Identifying | Competitors Ppt

After identification, measure share of voice (SOV) and share of wallet (SOW) relative to top three rivals.

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"To wrap up: Identifying competitors gives you the map to the market. It allows you to be proactive rather than reactive. My challenge to you is to go back to your teams today and list your top three direct and indirect competitors. Start the conversation now. Thank you." After identification, measure share of voice (SOV) and

“The graveyard of business is filled with companies that saw competition too late.” Social Media icon

Here is a suggested outline for a PPT on the importance of identifying competitors: