Bitly.2019 | TRUSTED |

In 2019, we retired the old pelican logo and introduced a brand new visual identity. We moved to a bolder, cleaner aesthetic designed to reflect our evolution from a simple utility tool to a comprehensive connection platform. Our new color palette and simplified "bit.ly" wordmark were built to look great not just on your desktop, but on the mobile screens where most of you are now creating and sharing links.

One of the biggest trends in 2019 was branded links. Instead of bit.ly/2XyZ123 , a brand could use shop.yourbrand.com/sale . Bitly’s enterprise plans allowed custom short domains, turning every shared link into a subtle branding opportunity. This boosted trust and click-through rates—users are more likely to click coke.url/holiday than a generic short link. bitly.2019

The platform provided real-time tracking of click counts, geographic data, and referring channels , helping teams understand which social networks or campaigns were performing best. 4. Security and Trust In 2019, we retired the old pelican logo

Here’s to another year of connection.