But for manufacturers, this dream was a logistical nightmare. A traditional lightbulb factory knew how to blow glass and wire filaments; they did not know how to write complex code, build a cloud server, or develop a mobile app. The gap between making a "dumb" product and a "smart" product was an expensive canyon that few could cross.
They are now targeting "Verticals"—specific industries that need IoT. tuya inc
Love them or fear them for the data they hold, one thing is certain: Tuya solved the hardest problem of the Internet of Things. They made it boring. And in technology, boring infrastructure is the most interesting thing of all. You don't see Tuya; you just feel the convenience. And that, ironically, is the mark of a company that has already won. But for manufacturers, this dream was a logistical nightmare
You probably don’t know Tuya Inc.’s name. And that’s exactly how they like it. And in technology, boring infrastructure is the most
In 2021, Tuya went public on the New York Stock Exchange, raising significant capital. But the listing coincided with rising geopolitical tensions. Lawmakers and security experts in the West began asking difficult questions: If a Chinese company provides the cloud infrastructure for millions of heaters, cameras, and locks in Western homes, is that data secure? Could that data be accessed by foreign governments?
Today, Tuya is moving beyond just lightbulbs and plugs. The narrative has shifted from "Smart Home" to "Smart Everything."
By the late 2010s, Tuya had become the invisible backbone of the budget and mid-range smart home industry. If you bought a generic smart plug from Amazon, a colorful LED light strip from a boutique brand, or a smart heater from a traditional appliance giant, there was a high probability it was "Powered by Tuya."