Historically, Santillana’s business model relied heavily on the sale of physical textbooks. While profitable, this model faced increasing threats:

This paper examines the digital transformation strategy of Grupo Santillana, a leading educational publisher in the Spanish-speaking world. As the publishing industry faces disruption from open educational resources, interactive platforms, and changing consumption habits, Santillana has pivoted from a traditional content provider to a comprehensive educational ecosystem. This analysis explores the company's shift toward "Santillana Digital," evaluating its adaptive strategies, key technological platforms, and the challenges it faces in balancing legacy print revenue with aggressive digital expansion.

The platform feels clunky compared to modern edtech (e.g., Google Classroom, Canvas). Navigation menus are sometimes nested too deep, and the design is not fully responsive on phones.