Consideration ads on TikTok are a type of ad format designed to drive awareness and consideration of a brand, product, or service. Unlike conversion-focused ads that aim to drive immediate sales or actions, consideration ads focus on building brand awareness, generating interest, and influencing users' perceptions. These ads are typically displayed in users' "For You" pages, where they are most likely to engage with content that resonates with their interests.
Run a holdout test (geo or audience-based) to measure true lift in site sessions or sign-ups from consideration ads. tiktok consideration ads
Move beyond broad targeting. Use: