: These files can contain the base game, software updates, or downloadable content (DLC).
One of the biggest risks in Free-to-Play (F2P) game design is "monetization friction"—making the game too difficult or expensive to encourage spending.
There is a high correlation between NPS and LTV. A "Detractor" may still be playing the game today, but they have a high probability of churning within the next 30 days. Conversely, "Promoters" are statistically more likely to make in-app purchases (IAP) and maintain a longer lifespan within the game.
