Whitney Wright Shoplyfter ((full)) Jun 2026

| Action | Timeline | KPI | |--------|----------|-----| | (video walkthrough, template library) | Q3 2026 | Reduce average onboarding time from 21 days to 10 days | | Introduce tiered pricing (Starter, Growth, Enterprise) with usage‑based add‑ons (advanced AI, custom warehouse integration) | Q4 2026 | Increase average contract value (ACV) from $18 k to $24 k | | Hire a dedicated B2B sales team (3 SDRs, 2 AE) | H1 2027 | Pipeline value $12 M, close rate 28 % | | Build a partner ecosystem (logistics, packaging, branding agencies) to offer bundled services | H2 2027 | Net promoter score (NPS) from SaaS clients > 70 |

| Attribute | Details | |-----------|---------| | | Whitney Wright, LLC (operating as “Whitney Wright”) | | Founded | 2019 (San Francisco, CA) | | Founder/CEO | Whitney Wright – former fashion buyer & digital marketer | | Employees | 58 (FY 2025) – 32 in product/design, 18 in tech/ops, 8 in marketing, 5 in finance/HR | | Core Business | Curated lifestyle products (home décor, accessories, limited‑edition apparel) sold primarily via an online store and pop‑up events | | Technology | Shoplyfter – a modular e‑commerce platform built on a micro‑services architecture (Node.js, PostgreSQL, React, AWS) | | Revenue Mix (FY 2025) | 78 % DTC product sales, 22 % SaaS licensing of Shoplyfter | | Funding | Seed round $1.2 M (2020) – led by FirstLight Ventures; Series A $5 M (2023) – led by Horizon Capital | | Valuation (post‑Series A) | Approx. $45 M (2025) | whitney wright shoplyfter

Prepared: 10 April 2026