Smith’s chosen format—the email newsletter—is significant. While the internet moved to apps, feeds, and Stories, Smith doubled down on the inbox. He utilizes the "Magazine Model," publishing long-form essays that are too long for a blog post but too niche for a mainstream magazine.
From the type of milk he buys (2% with a fat content of 2.08% to be exact) to the exact route he takes (including a detailed description of the traffic light he encounters), Ernie's story is a never-ending exercise in monotony. ernie smith tedium
Tedium is the antidote to shallow content — a lovingly crafted digital museum for the mundane, built one footnote at a time. If you enjoy 99% Invisible or The Atlas Obscura , you’ll feel right at home. From the type of milk he buys (2% with a fat content of 2