The “doormat,” as Argov defines her, cancels plans with friends the second he calls. She answers every text within three seconds. She believes that if she is just accommodating enough, he will finally commit. The book’s infamous counterintuitive cure? Become a “bitch”—not cruel, but self-possessed . A woman who says “no” calmly, who hangs up the phone first, who values her own mission over his attention.
A "doormat" finds it impossible to say no. A "bitch" understands that "no" is a complete sentence. Whether it's declining a last-minute date or standing up for yourself when you've been mistreated, being able to say no demonstrates that you value yourself and your time. 3. Don't Reward Bad Behavior The “doormat,” as Argov defines her, cancels plans
One of the most important lessons in the book is the necessity of maintaining your own identity. When you have your own hobbies, friends, and career, you aren't dependent on a man for your happiness. This lack of desperation is incredibly attractive. A man wants to feel like he's earned a place in your life, not like he's your only source of fulfillment. 2. The Power of "No" The book’s infamous counterintuitive cure