Surgeu -

"What do we have?" Aris barked, snapping on a fresh pair of gloves offered by the scrub nurse, his voice cutting through the noise like a blade.

SurgeU’s core insight: Gen Z (then aged 18–22) distrusts corporate advertising but trusts classmates. Ambassadors organically integrated Surge into: surgeu

"One down," he whispered.

"Close him up," Aris said, his voice raspy. He stripped off his gloves and tossed them into the bin. "Good work, everyone." "What do we have