While the titular Shopkeeper is the central figure, the game features other key NPCs with their own event triggers:

| Type | Tale Archetype | Example Hook | |------|----------------|----------------| | | Burden of Legacy | Inherited the shop after their adventurer sibling died. They sell the sibling’s old gear, hoping a worthy hero will finish the quest. | | The Fence with a Heart | Redemption Arc | Former thief. Knows the black market but will only sell stolen goods if you promise to return them to the wronged party later. | | The Obsessed Collector | Hidden Danger | Will trade rare items for seemingly worthless trinkets. One of those trinkets is a phylactery, a demon key, or a cursed lullaby. | | The Silent Merchant | Tragedy | Never speaks. Communicates via written notes. Was cursed by a bard years ago. If someone makes them laugh, the curse breaks — but so does something terrible. | | The Child Shopkeeper | Mystery | A 10-year-old runs a fully stocked magic shop. The real owner is trapped inside a mirror on the wall. The child is trying to free them. |