Low attribution of blame (e.g., natural disasters, workplace violence). Strategy: Victim-centric reassurance .
The organizations that survive are those that view the crisis through the eyes of the victims, not the bottom line. Low attribution of blame (e
CEO Tony Hayward continuously deflected blame to subcontractors, minimized the environmental metrics of the spill, and famously stated, "I'd like my life back." This violated SCCT protocols for a highly preventable crisis. Low attribution of blame (e.g.
Seven people died in Chicago after consuming Tylenol capsules laced with potassium cyanide by an unknown extortionist. and famously stated