Sony Mission !!link!! -

Sony’s foundational philosophy has shifted over the decades to adapt to a changing marketplace, moving from regional engineering goals to an abstract global vision.

: Co-founder Masaru Ibuka established the company's predecessor with a purpose to "establish an ideal factory that stresses a spirit of freedom and open-mindedness that will, through technology, contribute to Japanese culture". sony mission

That’s not your typical corporate speak (“maximize shareholder value,” “optimize supply chains,” etc.). Sony chose emotion . ” “optimize supply chains