Kelly Lanzafame [ 2026 ]

, she led panels on everything from fueling for the "long run" to the mental and physical leaps required to transition from marathons to ultramarathons. Her advice was often rooted in the core values she lived by: Put People First: Kelly was known for her immense love for her family and her loyal dogs, Mickey and Edie. Work, Sweat, Live Passionately: Whether scuba diving in Italy or crossing a finish line, she never did anything halfway. Run Together: Her spirit lives on in local traditions like #CamoForKelly, where the community gathers to celebrate her life with the things she loved most: tacos, dogs, and a good run. Continuing the Mission Though we lost Kelly to colon cancer in March 2022, her story remains a powerful reminder that "courageous" is an understatement when describing her battle. Today, her legacy inspires others to reach out for help, stay active, and—above all—never listen when someone says "you can't". For those who knew her, every mile run in camo is a tribute to a woman who taught us all how to live with purpose and passion. Would you like to

Lanzafame was deeply involved in the Rochester fitness scene, most notably through her work at Fleet Feet Rochester , where she served as the Purchasing and Inventory Manager. Her contributions extended beyond retail: kelly lanzafame

Lanzafame's career has had a profound impact on women's sports, challenging traditional notions of athletic ability and pushing the boundaries of what is possible for female athletes. Her achievements serve as a powerful inspiration for young girls and women, demonstrating that with hard work and dedication, they can succeed in male-dominated sports. However, Lanzafame's experiences also highlight the need for greater support and resources for female athletes, including access to training facilities, coaching, and media coverage. , she led panels on everything from fueling

| Competitor | Core Offerings | Kelly’s Differentiators | |------------|----------------|-------------------------| | | Broad entrepreneurship curriculum; strong brand. | Focus on authentic personal branding rather than general business; smaller, boutique feel. | | Gary Vaynerchuk (VaynerMedia) | Large agency services; heavy on paid media. | Emphasises human‑first storytelling and mental‑health; more hands‑on coaching. | | Brandon Burchard (High‑Performance Coaching) | High‑ticket mastermind groups. | Uses data‑driven authenticity metrics ; integrates AI‑assisted content planning. | | StorySeed Studios (independent) | Pure production house. | LMG’s combined consulting + production model; end‑to‑end brand‑visibility pipeline. | Run Together: Her spirit lives on in local

Born in Dunkirk, NY, Lanzafame served honorably as a Quartermaster in the Coast Guard until 1995. She was a mother of three and a devoted family woman who balanced her professional life with a passion for ultra-endurance sports.