Adsterra Advertising ~upd~ Guide

Adsterra is a performance marketing network that connects advertisers with publishers and media sources to facilitate the buying and selling of ad traffic. Founded in 2013, the company has its headquarters in London, UK, and has since grown to become one of the leading players in the performance marketing industry. Adsterra's business model is built around the concept of Cost Per Action (CPA), which means that advertisers only pay for the ad traffic that results in a specific action, such as a sale, lead, or sign-up.

Adsterra’s targeting is robust but not as granular as Google Ads or Facebook: adsterra advertising

| Feature | Adsterra | PopAds | ExoClick | Google AdSense | |---------|----------|--------|----------|----------------| | | Hybrid traffic (pop + display) | Pure popunders | Adult & mainstream | Mainstream quality sites | | Minimum traffic | None | None | None | High (quality required) | | Payment threshold | $5 (Paxum) | $10 | $50 | $100 | | Popunder CPM (US) | $3–$5 | $2–$4 | $4–$7 | Not allowed | | Adult traffic allowed | Yes | Yes | Yes (specialized) | No | | Anti-AdBlock | Yes | No | Yes | No | | Referral program | 5% lifetime | No | 5% | No | Adsterra is a performance marketing network that connects

In the near future, we can expect to see Adsterra continue to invest in emerging technologies, such as artificial intelligence and blockchain. The company is also likely to expand its offerings to include new ad formats and targeting options, further enhancing its value proposition for advertisers and publishers. Adsterra’s targeting is robust but not as granular