Have students analyze real CEO apologies from the last five years (e.g., Facebook’s Cambridge Analytica, Boeing’s 737 MAX, Peloton’s holiday ad). Using Hearit’s criteria, they must identify:
What sets Hearit’s work apart is his application of complex communication theories to high-profile, real-world examples. By analyzing cases like the , Tylenol’s gold-standard response , and various automotive recalls , Hearit identifies several key strategic archetypes: 1. Apologia and Image Restoration Have students analyze real CEO apologies from the