The art direction and design for the Mayhem era were led by Brodie Kaman , working alongside creative directors from MTLA Studio , including Todd Tourso and Mel Ottenberg. Supporting Typefaces
The font was hidden away in a dusty old cabinet, and as soon as Gaga laid eyes on it, she felt an eerie energy emanating from it. The letters seemed to twist and turn, like snakes slithering across the page. She knew she had to have it. mayhem font lady gaga
While the main "Mayhem" logo is a custom creation, the era utilizes several other professional typefaces for its broader branding and world-building: The art direction and design for the Mayhem
Rather than a clean digital typeface, the Mayhem font mimics the look of dried ink on rough paper, a silkscreen print that has been used one too many times, or text that has been xeroxed repeatedly until the edges fracture. This "grunge" or "distressed" style serves as a visual metaphor for the album's content: beauty found in brokenness. She knew she had to have it