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Furthermore, popular media is more global than ever. The success of South Korea’s Squid Game or Spain’s Money Heist proves that language barriers are dissolving in the face of high-quality, relatable entertainment content. 5. The Future: Immersion and Interactivity

To understand where we are today, we must look at how technology has democratized creativity and shifted the power from traditional gatekeepers to the global audience. 1. The Shift from Linear to On-Demand zooxxx