I sat in that coffee shop, my phone dead in my pocket. I clicked the pop-up in Chrome. The browser window re-sized, the colors of Alto’s Odyssey washed over the screen, and I was playing—using the arrow keys on my laptop to carve down digital dunes.

The store didn't sell me the game. The browser didn't download the game. The ecosystem just was . The Play Store had finally become what the web always wanted to be: a place where you don't just view content, you live in it.