Consideration Tiktok — Brand

To drive consideration, your content must hit one of these three notes:

Brand consideration is a mid-funnel campaign objective that grows your pool of high-intent audiences in the consideration stage. Promoting a brand, product, or service - TikTok Support brand consideration tiktok

Mastering this mid-funnel stage is vital because consumers rarely convert after a single touchpoint. On TikTok, users in the consideration stage are and can drive up to 46% of a brand's Gross Merchandising Value (GMV) . Furthermore, high-intent consideration audiences have been shown to convert up to 14 times more than those only in the awareness stage. Strategies to Boost Brand Consideration To drive consideration, your content must hit one

You cannot measure TikTok Consideration with reach. You need : Awareness and Consideration now happen in the same scroll

Mastering Mid-Funnel Growth: A Guide to TikTok Brand Consideration

TikTok has collapsed the funnel. Awareness and Consideration now happen in the same scroll. Your job is not to "move users down the funnel." Your job is to create so much organic value that the user chooses to move themselves. That is the new art of brand consideration.

When the truth is more engaging than the ad, Consideration becomes inevitable.