Furthermore, Frozen ’s release in late 2013 set the stage for the entire decade of the 2010s. It greenlit Moana (2016), encouraged the Tangled TV series, and launched a merchandising empire (Elsa dresses became a perennial Halloween best-seller). Without the success of Frozen in 2013, the current strategy of live-action remakes ( The Little Mermaid 2023) might not have had the same nostalgic fuel.