In Tamil Nadu, Ilaiyaraaja (Dalit-Christian background) vs. A.R. Rahman (upper-middle-class Sufi-influenced) ringtone choices became subtle identity signals in the 90s.
One of the factors that contributed to the popularity of Ilaiyaraaja ringtones was their diversity. Ilaiyaraaja's music spanned multiple genres, from classical to folk to pop. His compositions for movies like "Pudhu Vasantham," "Chinna Bavali," and "Muthu" were particularly popular, with ringtones like "Pudhu Vasantham's" "Sengathu Bye Bye" and "Chinna Bavali's" "Ore Iravu" becoming iconic. The ringtones were also a reflection of Ilaiyaraaja's mastery over melody and orchestration, with each ringtone showcasing his signature style. 90s ilayaraja ringtones