: Access to the latest tracks from top Afrobeat artists and global performers.

He built a simple website. It wasn't flashy. It was a text-based archive, organized by genre: Action, Romance, Comedy, African Magic. He called it Netnaija—a portmanteau of 'Net' (internet) and 'Naija' (slang for Nigeria). The extension was intentional; it was the cheapest domain he could find, the digital equivalent of a tin roof over a library.

Netnaija began as a simple forum where users could discuss various topics ranging from Nigerian celebrity gossip to current events. Over time, it pivoted toward becoming a content aggregation and distribution hub.