Eben: Pagan Get Altitude Program

Pagan often uses the metaphor of a pilot. A low-altitude pilot focuses on the trees (Is this email subject line good? Did I fix that typo?). A high-altitude pilot focuses on the weather system and the fuel gauge (Is my business model profitable? Is my offer relevant to the market shift?).

"I need a Chief Operating Officer," Michael realized. "Not another marketing grunt." eben pagan get altitude program

One of the most controversial aspects of "Get Altitude" is that it deliberately limits "new information." Pagan argues that the average student already owns 90% of the data they need to 10x their results; they lack the context and emotional regulation to use it. Pagan often uses the metaphor of a pilot