WELCOME TO MAD CONCEPTS GROUP
MAKING A DIFFERENCE
THROUGH HOSPITALITY & SERVICE
INVESTMENTS / OPERATIONS / OPPORTUNITIES
WELCOME TO MAD CONCEPTS GROUP
MAKING A DIFFERENCE
THROUGH HOSPITALITY & SERVICE
Jakes has been serving up stacked burgers, cold beer, & good times for 40 years-and we’ve only gotten better with age. With a playful personality, a nostalgic vibe, & a die-hard local following. Jakes fills the gap between fast food & fine dining with something way more memorable: quality food, killer service, & a come-as-you-are attitude. We’ve modernized the experience without losing the soul, making Jakes a go-to hangout for families, sports fans, & burger lovers across DFW.
Tacos & Avocados is our love letter to authentic Mexican food-with fresh, vibrant flavors served in a modern, playful space. We’re filling a gap in the fast-casual scene by delivering chef driven recipes, creative drinks, & an atmosphere that’s both laid back & full of energy. Build from the ground up by MAD Concepts Group, this brand is rooted in authenticity, crafted with care, & designed to become a local favorite wherever it lands. And yes, there are killer margaritas.
A high-quality dry rub is often preferred over a marinade for high-heat grilling because it creates a caramelized crust without burning the sugars in a liquid sauce. A balanced Peri Peri rub consists of four main pillars:
While the sauce (a concoction of chilies, garlic, lemon, and oil) is famous, the dry rub is the unsung hero of the grill. It serves as the foundation, a dry marinade that creates a crust that is at once savory, spicy, and deeply aromatic.
The Ultimate Homemade Peri Peri Spice Rub If you’ve ever walked past a Nando’s, you know that unmistakable aroma: smoky, citrusy, and just the right amount of fiery. While it’s famous for chicken, a good spice rub is a secret weapon for everything from roasted cauliflower to crispy fries.
Julian strode in, fork in hand. He cut a piece of thigh. The skin shattered. Juice ran clear with a tint of sunset orange. He chewed. He closed his eyes. A long silence.
What you're planning to cook (chicken, shrimp, cauliflower)? Your preferred heat level (mild, medium, or extra hot)?
“Piri-piri rub,” Elara said. “From my grandfather.”