: Often the first platform to host new Malayalam theatrical releases after their run.

| Platform (pseudonym) | Monthly visits (2023 avg) | Primary content | Ad density | |----------------------|---------------------------|----------------|-------------| | Site A | 1.2M | Movie songs | High | | Site B | 800K | Comedy clips | Medium | | Site C | 2.1M | Short films | Very high |

“Digital Consumption Patterns of Malayalam Entertainment Content: A Case Study of User Behavior on ‘Mallu MV’ Platforms (2023)”

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